《大行》花旗:谷歌法律和監管挑戰推動產品開發 上調Alphabet(GOOGL.US)目標價至280美元
花旗報告指,鑑於認為谷歌產品開發速度正在加快,同時其法律和監管挑戰的清晰度增加,且線上廣告市場相對健康,尤其是基於績效的網絡,對谷歌母企Alphabet(GOOGL.US)的目標價由225美元上調至280美元,維持「買入」評級。
該行又指,與Morgan & Morgan顧問律師Seth Ottensoser的通話確認該行的觀點,即雖然搜尋分發和廣告科技訴訟可能還需1至2年才能完成,但其影響更可能是行為性而非結構性,最終將導致產品開發周期加速,在廣告和雲業務中採用Gemini的趨勢日益明顯。可以明確的是搜尋領域競爭依然激烈,但相信谷歌在其周邊產品系列中執行得更好,並面對更佳的需求及實現更高盈利能力。
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