嘉禾院線改名星達院線 推全新購票網站 大埔中心戲院仍保留「嘉禾」字眼
「嘉禾院線」今年6月結束在港的影院業務後,上海星軼集團於7月接手其中3間戲院,包括奧海城the sky、屯門市廣場StagE,以及大埔中心嘉禾大埔。嘉禾在社交平台公布,「嘉禾院線」已易名為「星達院線」,將推出新系統,並推出新購票網站。此外,位於大埔中心的戲院,仍保留「嘉禾」字眼。
據星達院線官網,院線現推出全新三級制會員計劃「StarFans」,包括免入會費的註冊會員、年費80元的基本會員,以及年費120元的商務會員,會員均可免網上購票手續費。
上述會員計劃中,後兩者可獲小食部餐飲折扣、會場特別招待場,以及商戶聯乘優惠等。折扣方面,基本會員購票可享9折,小食則享85折;商務會員更可同時享有戲票及小食8折優惠。商務會員每消費1港元即可賺取雙倍積分,所有積分可用於兌換2D電影券及餐飲券等禮品。
資料顯示,星軼影院於2015年成立,原為內房新城發展(01030.HK)旗下公司,於2023年出售予私募基金太盟投資集團(PAG),作價13.67億人民幣。在內地,星軼至少開設163間戲院,去年累計票房達11.21億元人民幣,僅次於萬達及橫店。
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