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名創優品(09896.HK)劉曉彬:泡泡瑪特是非常有價值對手 美國將是最重要擴張市場
泡泡瑪特(09992.HK)旗下Labubu席捲全球,名創優品(09896.HK)(MNSO.US)早前亦推出自家IP角色「Wakuku」毛絨公仔,銷售形式同為盲盒及自動售賣機等。名創優品首席營銷官劉曉彬(Robin Liu)接受訪問時表示,泡泡瑪特是一個非常有價值的對手,形容大家「正攜手造大個餅」。 劉曉彬接受英國《金融時報》訪問時表示,名創優品以前是平價百貨店,但其IP設計已成為特色之一,又稱其擴張將「相當激進」,而美國仍是最重要的擴張市場,強調該公司已增加在美國的採購量,估計目前公司在美國約40%產品是從美國公司採購。 劉曉彬又透露,受到關稅影響,產品價格會上漲,介乎10至20美元,又指即使漲價價格仍在可承受範圍內。
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