香港公開羽毛球錦標賽頒授「M」品牌認可
大型體育活動事務委員會宣佈,向於9月9日至14日在香港體育館舉行的「李寧二零二五香港公開羽毛球錦標賽 匯豐世界羽聯世界巡迴賽超級500」頒授「M」品牌認可。
委員會主席吳守基今日(2日)表示,這項世界級賽事雲集奧運獎牌得主和來自世界各地的羽毛球精英,將吸引許多本地、海外和內地的羽毛球愛好者,有助推廣旅遊和促進經濟。我相信屆時中國香港隊將會在主場全力以赴,爭取佳績。
「M」品牌計劃旨在鼓勵及協助本地體育總會、私人或非政府機構舉辦更多大型國際體育活動,並加以扶植,使有關活動得以持續舉行。各類符合審批準則的體育活動有機會獲委員會授予「M」品牌認可,部分活動更會獲得撥款資助。設立「M」品牌制度的目的是推動發展大型體育活動,爲香港培養可持續的體育文化,並把香港的形象提高爲國際體育盛事之都,爲社會帶來實質的經濟利益。
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