海底撈(06862.HK)超級甜品站落地上海 九成產品定價15元人民幣內
內媒報道,近日海底撈(06862.HK)首間「超級甜品站」落地上海,推出30多款產品,涵蓋咖啡、奶茶、檸檬茶、雪花冰等休閒飲品,以及冰品系列和貝果、三明治、蛋糕、慕斯等甜點系列,超過九成產品定價15元人民幣以內。
海底撈相關負責人表示,甜品站的推出不僅是產品品類的補充,更是品牌對消費趨勢的深度洞察與場景創新的嘗試。未來,海底撈將持續圍繞消費者需求,優化 「火鍋 +」 模塊化組合,通過多元的產品與場景,為消費者帶來更加便捷、豐富的餐飲體驗。
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