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霸榜電商平台,牛市啤酒上市即熱銷
格隆匯 08-26 21:53

8月8日發佈的牛市News精釀啤酒,上市即熱銷。京東、天貓等電商平台顯示,牛市啤酒上線後,便一舉進入啤酒類銷售榜單前列,並持續霸榜,成為最炙手可熱啤酒品牌之一。

據京東商智統計,8月1日至13日,牛市啤酒在京東成交金額高居啤酒品牌榜首;8月26日,牛市啤酒在京東"200元以上啤酒熱賣榜"排名第二,且連續14天排名前三。據天貓生意參謀統計,8月8日上市當天,牛市啤酒在天貓啤酒品牌中銷售額第一。

8月26日京東排行榜截圖

牛市是珍酒李渡集團推出的首款高端精釀啤酒,耗時三年研發,甄選全球優質原料——美國西海岸雅基瑪山谷風味啤酒花,加拿大、澳大利亞兩稜大麥芽,德國、比利時高級酵母以及莫干山優質泉水,採用三大頂級工藝——頂部發酵艾爾工藝、創新惰性封閉離心澄清系統以及萃取法國橡木風味,口感獨特,令人難忘。

如果説極致品質是牛市啤酒贏得口碑的利器,其"出道即高光"的高熱度和高關注度則成為持續暢銷的堅實保障。8月8日,珍酒李渡集團董事長吳向東開啟的個人首場直播,即是牛市啤酒發佈會。據統計,全網觀看人數超190萬,最高在線人數17.8萬,全網點贊超682萬,成為當天全網"最熱"直播。

吳向東表示,通過推出牛市啤酒,並倡導"牛市開,好運來"理念,打造全新的"悦人悦己悦生活"消費方式,將重新定義中國消費者心中的"好啤酒"。

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