中國汽車流通協會報告:逾五成汽車經銷商錄虧損 七成未達銷售目標
中國汽車流通協會就國內汽車經銷商生存狀況發表報告,顯示錄虧損的汽車經銷商比例上升至52.6%,收支平衡的經銷商比例為17.5%,錄盈利的則為29.9%,「虧損面」首次突破半數,並創下近八年新高。
2025年上半年,僅有30.3%的經銷商完成銷售目標,七成經銷商未能達標。價格倒掛持續惡化,新車毛利貢獻降至負22.3%,加上廠家返利週期長、考核壓力大,導致經銷商對主機廠滿意度跌至64.7分,創近14年新低。
該會副秘書長郎學紅表示,上半年在汽車報廢更新和置換更新政策的拉動下,國內汽車消費溫和回暖。但市場競爭白熱化,廠家與經銷商紛紛靠降價換銷量,全力爭搶市場份額,結果陷入「銷量漲收入不漲、收入增利潤不增」的困局。
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