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《大行》中金:名創優品(09896.HK)IP及大店策略推動銷售增長 上調目標價至52.45元
阿思達克 08-22 15:34
中金公司報告指,名創優品(09896.HK)(MNSO.US)持續推進IP戰略,構建簽約藝術家和國際頂級IP的雙線生態,加碼賦能自有IP孵化,當中已簽約9個藝術家IP。該行又指,公司大店模式驅動下,截至6月底在內地已佈局11間MINISO LAND及200多間400平方米旗艦店,內地佔名創門店總數5%的大店貢獻中雙位數佔比的銷售額,體現出優秀單店表現;美國去年新店店效亦為老店1.5倍,坪效高出近30%,並實現更好的租售比。 報告指,名創優品上調全年指引至收入按年增長約25%,經調整經營溢利36.5億至38.5億元人民幣。該行看好公司同店持續好轉,上調今明兩年經調整淨利潤預測8%及6%,至29億及37億元人民幣,並維持該股「跑贏行業」評級,上調港股目標價至52.45元,美股目標價升至27.07美元。
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