嗶哩嗶哩(09626.HK):用戶穩步增長反映優質內容存在需求
嗶哩嗶哩(09626.HK)(BILI.US)董事長兼首席執行官陳睿在電話會議中表示,次季集團日活躍用戶及月活躍用戶量均錄得按年增長,反映平台專注於提供優質內容及構建社區的策略具有成效,認為用戶對內容質量及審美的提升,將驅動嗶哩嗶哩持續增長,未來將加強發展動漫、遊戲、知識、生活、娛樂、興趣等現有內容種類,並會探索播客、圖文、AI虛擬陪伴等新興領域。
談及遊戲業務發展,陳睿強調集團所擁有的研發能力可維持遊戲產品持續穩定經營,確保在每個賽季(遊戲內活動周期)都可提供兼具趣味性及遊戲平衡性的豐富內容,除了將加大投入以鞏固現有玩家的留存及活躍度,也會通過階段性活動吸引非活躍用戶回流。
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