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泡泡瑪特(09992.HK)料年內海外門店將增至逾200間 下半年擬開設中東地區首店
阿思達克 08-20 11:18
泡泡瑪特(09992.HK)上半年海外業務收入對總收入貢獻提升至40.3%,對比去年上半年為22.7%。聯席首席營運官兼高級副總裁文德一表示,目前泡泡瑪特在海外市場有約140間分店,預料至今年底海外門店數量將增至超過200間,認為海外仍有有不少未開拓市場,下半年有計劃在卡塔爾多哈開設中東地區首店,很期待在中東、中南美、南亞、俄羅斯等地拓展,而拉美則將核心聚焦美國市場。 創辦人、董事會主席及行政總裁王寧指,公司在國內市場未有採取激進的開店策略,預期今年國內淨增不多於10間門店。泡泡瑪特中國業務總裁褚音補充,未來可能會對國內門店進行更細化分級,從而為消費者提供更精準配貨。 王寧又指,北京泡泡瑪特城市樂園主題公園短期收入貢獻預料不會太大,但內部認為樂園的發展對IP延展及增長非常重要,目前樂園有一半面積正進行升級工程,但今年樂園人流及收入仍超越去年全年,明年將推出北京泡泡瑪特樂園1.5版本,預料二期面積會較一期擴大一倍;另外也會在飾品品牌及數字娛樂業務多作嘗試。
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