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美圖吳欣鴻談2025上半年增長:AI應用取得突破,全球付費訂閲用户數提升
格隆匯 08-18 17:14

8月18日,美圖公司(1357.HK)發佈2025上半年財報:總收入18億元,同比增長12.3%;經調整後歸屬於母公司權益持有人淨利潤4.67億元,同比增長71.3%。

美圖公司總收入與淨利潤的增長主要得益於AI應用取得突破,全球付費訂閲用户數量提升,以訂閲為主的影像與設計產品業務收入快速增長。

2025上半年,美圖公司影像與設計產品業務收入13.5億元,同比增長45.2%,佔總收入的74.2%。

"2025上半年,我們積極推動生產力和全球化戰略,使得用户規模和利潤規模實現了雙增長。"美圖公司創始人、董事長兼首席執行官吳欣鴻表示,"作為我們實現戰略目標的關鍵推動力,AI不僅幫助我們提升產品力和變現能力,更為用户帶來全新的交互體驗。"

截至2025年6月30日,美圖付費訂閲用户數約1540萬創歷史新高,同比增長超42%;其中,約1360萬付費訂閲用户來自生活場景應用,180萬付費訂閲用户來自生產力工具;付費訂閲滲透率達5.5%。與此同時,美圖全球月活躍用户數達到2.8億,同比增長8.5%。

吳欣鴻表示,未來,美圖公司將持續投入AI 研發,驅動產品創新與業務增長,以實現更多的AI應用突破,為全球用户提供高質量的影像解決方案。

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