Zhujiang Industrial Group, a state-owned enterprise owned by Guangzhou, recently released a message on its Weixin Official Accounts, announcing that seven properties in Guangzhou owned by Zhuhai Real Estate have launched a price insurance operation, promising to "buy expensive prices to make up for the difference" and insure the price until the end of 2025. The move is aimed at coping with the decline in transaction volume in Guangzhou's property market in July. According to experts quoted by the Daily Economic News, the price-insured strategy is a marketing strategy that can provide additional protection for home buyers, but it only protects the price of new homes, and fluctuations in the price of second-hand houses will not be affected. Most of the price insurance commitments are not included in the purchase contract, and the actual binding force is in doubt. As the market adjusts further, homebuyers 'expectations for weakening house prices may increase, and the decision-making cycle for buying a house will be significantly lengthened. In the second half of the year, the number of listings for second-hand houses rose rapidly and prices fell significantly. Competition between new and second-hand houses intensified, and price protection measures attracted much attention. Kerui data shows that in July, the number of online signings for first-hand residential properties in Guangzhou fell nearly 25% month-on-month to 4,787 units; the number of online signings for second-hand residential properties fell 9.39% month-on-month to 8,926 units. (ta/w) ~