報道指快手(01024.HK)正佈局自營電商 採用工廠直發模式
快手-W(01024.HK)今早低開1.1%後跌幅擴大,盤中曾低見73.2元一度下滑7.2%,最新報74.15元跌近6%,成交額34.63億元。
據內媒《IT之家》報道,《讀佳》從商家處獲悉,快手(01024.HK)正在佈局自營電商,並在快手App內悄悄上線了名為「快手官方自營旗艦店」的店舖。店舖營運主體是成都品農科技有限公司,該公司由快手關聯公司100%控股。目前店舖粉絲量還未過萬、總銷量超20萬。
報道提到,從營運模式來看,「快手官方自營旗艦店」依託快手電商合作的源頭工廠,採用工廠直發的方式,這有助於減少中間環節。相較於京東自營成熟的倉配體系和全鏈路品控能力,快手自營的供應鏈仍處於起步階段,缺乏覆蓋全國的倉儲網絡支撐,履約時效性或存在短板。
內媒早前亦報道,快手旗下快手本地生活近日在「團購」頁面上線獨立「外賣」入口,可連接到「外賣省心購」的頁面,商品覆蓋漢堡披薩、咖啡奶茶、快餐便當等品類,品牌包括肯德基、麥當勞、瑞幸及星巴克等。目前,頁面中的商品主要分為「可外賣可到店」和「僅支持外賣」兩類,「僅支持外賣」的商品多數來自美團(03690.HK)。快手指出,當前,快手「外賣」中的商品以第三方合作共建為主,集中推介優質餐飲商品,後續將覆蓋更多商家及品類。(wl/u)
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