快手本地生活上線獨立「外賣」入口 商品多數來自美團(03690.HK)等第三方
快手-W(01024.HK)旗下快手本地生活近日在「團購」頁面上線獨立「外賣」入口,可連接到「外賣省心購」的頁面,商品覆蓋漢堡披薩、咖啡奶茶、快餐便當等品類,品牌包括肯德基、麥當勞、瑞幸及星巴克等。
目前,頁面中的商品主要分為「可外賣可到店」和「僅支持外賣」兩類,「僅支持外賣」的商品多數來自美團(03690.HK)。針對該類型商品,用戶下單並選擇「在線點單」後會跳轉至美團等第三方小程序,由第三方提供人力配送。
快手指出,當前,快手「外賣」中的商品以第三方合作共建為主,集中推介優質餐飲商品,後續將覆蓋更多商家及品類。官方數據顯示,今年第二季快手本地外賣商品支付用戶數按季增長超過三倍。
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