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《大行》里昂上調騰訊音樂(01698.HK)目標價至97.1元 升網易雲音樂(09899.HK)目標價至297元
里昂發表報告指,該行第三次音樂調查結果再次確認其對中國線上/離線音樂娛樂市場的正面看法,因為消費需求的復甦、超級粉絲經濟的巨大潛力以及良性的競爭格局,都支持可持續的利潤增長前景。 報告指,注意到年輕和低收入用戶的支付傾向有顯著的季度改善,傾向於等待折扣的「搖擺用戶」有所減少,而自稱對價格不敏感的「快樂消費者」有所增加。31%受方者尋求在未來三個月增加音樂訂閱消費。41%的受訪者接受價格上漲或較低折扣的趨勢,因為受訪者認同情感價值的重要性,並將價格上漲視為常見的做法。 里昂對騰訊音樂(TME.US)(01698.HK)美股目標價由20美元升至25美元,港股目標價由77.7港元升至97.1港元,維持「跑贏大市」評級。對網易雲音樂(09899.HK)目標價由250港元升至297港元,評級由「高度確信跑贏大市」降至「跑贏大市」。
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