V Walk及V city斥700萬元策動夏日推廣 料暑假人流及生意額升逾8至12%
新地(00016.HK)旗下南昌站商場V Walk及屯門站上蓋的V city斥資700萬元策劃多重夏日推廣活動。新鴻基地產代理租務副總經理孫雅茵預計,兩個商場的多元化夏日活動,有效刺激暑假期間的人流及生意額升逾8至12%。
孫雅茵指,回顧上半年,V Walk及V city推出不同推廣活動。早前母親節及父親節期間推出「寵愛爸爸賞」多買多送及送禮至筍優惠,進一步刺激節日消費,連同商場獨家商戶優惠,售賣相關電子產品商戶之營業額按年上升超過15%。此外,家庭傾向外出用餐慶祝特別節日,母、父親節,商場食肆訂座率已於節日兩星期前近乎爆滿,帶動相應節日之周末生意額升逾18%。踏入盛夏,高溫天氣推動冷飲市場需求,消費者於夏日購買手搖飲品及茶飲的意欲提升,料有關餐飲商戶營業額於暑假期間將錄得按年25%增幅。再者,正值夏日高溫天氣,便攜手提風扇及近年新興的掛頸風扇是大眾的消暑救星,在自然需求的帶動下,預料電子產品生意額將按年有15至20%上升。
另一方面,現今市民普遍提高健康意識,愈來愈著重調養身體,加上V city推出「5.1旅客歡樂購」進一步鼓勵旅客消費,內外需求帶動下,海味及健康食品商戶生意額比去年同期有高達25%升幅。
孫雅茵補充,V Walk及V city上半年成功引入多個優質品牌,出租率維持100%。下半年將繼續優化商戶組合,料下半年人流及營業額將繼續穩步上升。
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