賽力斯康波：用戶自豪是品牌忠誠度的最高體現 也是品牌工作者的最高使命
8月8日，2025(第十九屆)中國品牌節在深圳舉辦。賽力斯集團副總裁康波受邀出席活動並發表講話，分享了賽力斯在新能源汽車領域的品牌創新實踐。
賽力斯自2016年起全面轉型新能源汽車領域，並於2021年與華爲跨界合作推出高端智慧新能源汽車品牌問界，陸續上市了問界M5、M7、M9、M8四款車型，累計交付超70萬輛，創造了中國新能源豪華品牌交付速度紀錄。其中，問界M9交付突破20萬輛，穩居50萬級豪華車市場銷冠。通過差異化的品牌定位，2024年賽力斯新能源車銷量超42萬輛，實現營收1452億元，成爲全球第四家盈利的新能源車企。這一成績的背後，是賽力斯對品牌建設戰略的精準把握。
康波表示，營銷的核心工作之一在於實現定位差異化，打造品牌時應秉持"要麼第一，要麼唯一"的原則。基於這一理念，問界率先提出"智慧重塑豪華"的品牌宣言，並以"傳統豪華+科技豪華"的新豪華理念構建起差異化定位與優勢。傑蘭路用戶調研報告顯示，智能化已經成爲問界的品牌標籤。用戶購買問界的前三大理由分別是：智能化、品牌和安全，並且這三大標籤在用戶購車決策中不斷加強。
近年來，賽力斯憑藉在行業內的突出表現，獲得三大權威媒體的高頻次報道，成功樹立起"新質生產力代表"的行業標籤。爲進一步實現品牌價值躍升，賽力斯採取多元創新舉措，一方面與央視展開系列創新營銷活動，另一方面跨界聯動體育、藝術、電影等領域的頂級IP，構建多維度品牌傳播矩陣，推動品牌形象持續昇華。
作爲技術科技型企業，賽力斯以"技術品牌IP化"爲戰略核心，推出賽力斯魔方技術平臺、賽力斯超級增程、賽力斯智能安全等創新成果，強化用戶對品牌的技術感知。海外市場佈局上，賽力斯採用"高舉高打"策略，借"問界山河・智駕歐洲行"活動，驅車12個國家15000公里亮相巴黎車展，實現全球矚目。康波表示："中國品牌出海不僅要通過本地化產品、完善服務體系、充分利用全球化合作夥伴、本土人才戰略等因地制宜，更要通過品牌建設確立高端品牌形象"。
流量的紅利水過無痕，品牌的複利生生不息。賽力斯在品牌營銷、技術創新等領域持續發力，結合領先的售後服務質量，構築起難以複製的品牌護城河。康波強調："品牌建設需要長期主義，拼硬實力，也要下慢功夫；需要有力度、高度，也要有溫度。從中國品牌成爲世界級新豪華品牌，還有很長的路要走，而且一定是一條創新之路"。
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