漢思集團控股(00554.HK):城巴向德高展域發出通知提前終止廣吿協議
格隆匯8月8日丨漢思集團控股(00554.HK)公吿,於2025年8月8日,城巴向德高展域發出通知,提前終止廣吿協議,2025年10月2日起生效,因此根據廣吿協議的條款,城巴將於生效日期後30個營業日內,向德高展域支付終止費約96,800,000港元,而該費用乃基於廣吿協議所載的預先協定計算公式釐定。
於提前終止後,匯達傳媒有限公司(公司的附屬公司)將基於相關投標結果成為城巴巴士候車亭的獨家廣吿服務供應商。該安排將不僅使城巴能夠實現非票務收入增長,也讓匯達傳媒提升其在廣吿業務發展和品牌訊息傳遞方面的協同效應。此次整合預期將提升集團的廣吿收入及整體盈利能力。
匯達傳媒覆蓋港鐵沿線109個港鐵站及城巴巴士線,每天接觸超過320萬人次乘客,廣泛觸及全港南北東西的乘客。如此龐大的覆蓋面不僅使匯達傳媒為廣吿商提高品牌曝光率,亦能使匯達傳媒在充滿活力的香港市場上提供更為綜合的廣吿解決方案。匯達傳媒將可憑藉其全方位廣吿服務專長,參與潛在的香港及海外廣吿投標。預計此舉將帶動匯達傳媒廣吿收入穩步增長,併力求實現新突破。
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