美團(03690.HK)不公佈立秋促銷訂單數據 霸王茶姬銷量按年升近三成
近月內地茶飲界興起於立秋期間推出「秋天第一杯奶茶」促銷活動。內媒報道,截至8月8日,霸王茶姬(CHA.US)於促銷節期間的銷量按季上漲2倍,按年增長28%。而庫迪咖啡指,立秋當天,整體銷量是去年同期的2.5倍;自8月4日開啓「奶茶季」營銷活動,庫迪咖啡爆款產品「流雲茉莉輕乳茶」訂單量較去年同期增長6.28倍。
近日內地消費平臺發起「反內卷」,美團-W(03690.HK)官方微博發文指促銷節如期結束,但今次未有發佈任何訂單數據。美團解釋,是因爲不想向奶茶注入更多泡沫。文章又提到,今年美團共請300萬名騎手提前喝上了秋天第一杯奶茶,邀請了超過2萬名奶茶店員按摩,同時聯合了100家茶飲品牌及25萬間門店攜手發佈新品。
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