同程旅行(00780.HK)與意大利旅遊局深化戰略合作
同程旅行(00780.HK)宣佈與意大利旅遊局深化戰略合作,雙方將重點圍繞數碼化平臺升級、目的地聯合營銷及高端訂製遊合作等方向展開探討,包括基於同程旅行全域通平臺,升級打造意大利旅遊線上小程序,實現數碼化資源整合推廣,並通過同程旅行平臺的大數據分析和精準推送,推廣意大利小衆目的地。針對中國高淨值人羣,同程旅行與意大利旅遊局將開發「意大利旅行+」產品,涵蓋體育賽事、私人酒莊、時尚秀場等體驗。
意大利國家旅遊局亞太區負責人Cristiano Varotti表示,中國市場的復甦對全球旅遊業至關重要,期望藉助同程平臺優勢和渠道資源更好地宣傳意大利旅遊產品和服務。
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