巨星傳奇(06683.HK)與久事文傳訂立合作協議 六大上海地標+交通系統全面植入周傑倫主題元素
格隆匯8月6日丨巨星傳奇(06683.HK)發佈公告,近日上海星創智權文化創意有限公司(公司的全資附屬公司)與上海久事文化傳播有限公司(“久事文傳”)訂立合作協議,其主要內容如下。集團及久事文傳將於2025年9月至10月在上海旅遊節全面展開IP及文旅聯乘合作。屆時雙方將進行IP業務戰略合作,包括共同於同期舉行的周傑倫演唱會上海站推出“尋找周同學上海站”項目。根據有關協議,雙方將在上海六個地標性地點擺放周同學巨型肖像,並設立多處周同學相關的快閃點和主題場景,公交系統、蘇州河遊船及黃浦江輪渡亦將全面融入周同學主題元素。此活動由雙方共同招商與運營,爲集團至今最大型的一次周同學綜合IP、文旅及演唱會的活動。
公告表示,集團一直透過周傑倫在不同城市舉行的演唱會推出“尋找周同學”活動,並從活動的招商分成、周同學周邊產品銷售分成及版權金確認收入。集團本次與久事文傳將在上海開展的合作旨在更加深入探索如何圍繞大型主題活動,打造“票根”經濟全場景應用,助力城市文旅發展,期望聯合打造“文旅商演”多元融合場景:以音樂演出爲核心,聯動城市文旅地標打卡、商業快閃消費,構建沉浸式文娛消費新生態。深挖與各城市的合作也有助集團開拓周同學的商業價值,從而爲集團創造價值。
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