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淘寶閃購:7月超過10萬家非餐飲小店實收按月增逾100%
淘寶閃購公布7月數據,有623個縣的餐飲訂單相比6月實現翻倍增長,834個縣的非餐訂單按月翻倍增長。 中小商家在淘寶閃購收入穩步提升。近一周,有5.7萬家非餐小店訂單量創新高,超過10萬家非餐小店實收按月增長逾100%。 尤其是湖南會同縣、貴州鳳岡縣、四川漢源縣等地,餐飲訂單按月增長超過10倍;而新疆洛浦縣、山西新絳縣等地的非餐訂單也按月增長超過10倍。 於7月,平台上全國縣域夜間訂單日均按月增長70%。餐飲訂單過萬的「萬單店」數量按月增長274%,其中,義烏位居全國第一。非餐小店方面,淘寶閃購上線後,逾6萬家縣城小店積極入駐;7月,超過12萬家小店訂單環比閃購上線前增長逾100%。 此外,數據顯示縣域市場最愛買休閒零食,訂單按月增長126%;運動戶外用品訂單增長114%;咖啡訂單環增長104%;炒酸奶訂單增長91%。 7月1.2萬家非餐門店上線淘寶閃購,包括茅台(600519.SH)、小米(01810.HK)、森馬、七匹狼(002029.SZ)等品牌紛紛入駐,日訂單屢創新高。
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