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京東(09618.HK)與宜家達成合作「IKEA宜家家居」京東官方旗艦店開業
京東(09618.HK)與家居用品品牌「宜家家居」今日(4日)達成合作,正式開啓「IKEA宜家家居」京東官方旗艦店,並將於8月8日開業。 據介紹,目前宜家在京東官方旗艦店已上架168個品類、超過6,500種產品,涵蓋傢俱、紡織用品、餐具廚具、收納儲物、家居裝飾等品類等,配送區域覆蓋全國301個城市。 宜家還依託京東數碼化技術及營運能力,如藉助京東XR團隊最新黑科技「京東立影」之AIGC裸眼3D技術「Mini立影」,消費者在瀏覽部分宜家商品時可獲得3D立影效果。上述旗艦店包里配送由京東物流(02618.HK)承接,實現線上下單、線下靈活就近配送。 宜家中國總裁兼首席可持續發展官Pontus Erntell表示,自2018年起,宜家中國持續拓展線上渠道,穩步推進全渠道佈局。此次京東官方旗艦店的上線,是其「生長+」戰略下的又一重要里程碑,將幫助宜家觸達更多注重便捷性、品質與服務的中國家庭,進一步完善宜家的數字生態系統。 京東近年來持續構建豐富多元的家居供應鏈生態,先與無印良品(MUJI)等泛生活家居品牌達成合作,還同步引入Natuzzi Italia、HAY、&Tradition、Georg Jensen 、LOEWE、LE CREUSET酷彩 、德國唯寶(Villeroy&Boch)、RIEDEL醴鐸等進口品牌,形成強大的品牌聚集效應。2025年上半年,京東國際家居品牌入駐數量按年增長超130%。
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