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國際家居零售(01373.HK)澄清日本城非結業 推「新低價」策略迎消費轉變
阿思達克 07-31 16:45
近月網傳多間日本城租約期滿清貨,引起結業疑雲。經營日本城等家居品牌的國際家居零售(01373.HK)主席兼行政總裁魏麗霞澄清,品牌旗下各分店經常都會面對租約期滿情況,每年有超過100多間分店的租約需要處理,清貨不代表結業。她又指,大部分業主都願意減租,分店續租比率很高,會審視分店有盈利才繼續經營。她表示希望租金可較高峰期低三至五成。 魏麗霞指,為迎合消費喜好轉變,日本城推出「新低價」策略,主打高性價比產品。新策略已於6月底開始推行,希望未來一年內完成大變身。初階段有約100款新低價產品,之後將增至約500件。她透露,7月已見到收入及毛利有單位數增長;8月亦有2至3間新店開張,主要集中在屋村及私人屋苑商場。她又指,希望推動「輕消費,快零售」策略,將消耗型產品佔比由六成提高至八成。 魏麗霞表示,目前網上銷售佔整體銷售僅單位數百分比,仍有增長空間。由於電商平台競爭激烈,因此網上業務暫時平穩,未有很大增長。她透露正與HKTV mall洽談加入該平台,又提到目前沒有計劃賣盤。
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