巨星傳奇(06683.HK)迴應與宇樹科技建立戰略合作 用IP賦能機器人交互 強調情感交互設計
巨星傳奇(06683.HK)發佈公告表示,公司全資附屬公司星創藝(崑山)文娛有限公司與杭州宇樹科技訂立合作協議書。巨星傳奇及宇樹科技將互爲全球範圍內的戰略合作夥伴關係,並將首先在具有陪伴功能與社交屬性的四足機器狗/機器人開發及商業化領域開展合作,共同打造具有較強IP屬性的消費級機器人產品。
巨星傳奇表示,此次與宇樹科技的合作並非簡單的IP授權或外觀複製,而是希望共同打造具備較強IP屬性的消費級及表演級機器人產品。公司指出,IP的核心價值在於傳遞情感共鳴,優質的IP不僅是內容符號,更是情感載體,能夠通過故事、形象或人格化設定,觸發用戶的深層情緒連接。此次合作正是基於這一邏輯——將IP的情感輻射力注入機器人交互系統。
通過AI交互技術,明星IP可實現深度「人格化」,使機器人具備陪伴功能與社交屬性。巨星傳奇認爲,IP的感性力量能夠補足技術的理性邊界,從而推動機器人由「工具」向「夥伴」轉變,帶來全新的交互體驗。
在合作模式上,巨星傳奇稱,集團將負責合作產品核心的IP規劃、設計、AI交互,並將主導全球化營銷策略等。而宇樹科技將負責合作產品的技術、硬件研發及生產、相關應用程式的研發等。雙方將共同負責合作產品的推廣與渠道銷售。巨星傳奇表示,此次合作依託宇樹科技於機器人研發方面的資源及經驗,並結合集團本身IP創造與運營資源及能力,打造在AI與機器人時代的新形態IP產品。
在產品的具體應用場景上,巨星傳奇表示,除了家庭使用外,合作的機器人還會應用於演唱會、表演秀等演藝領域,既延伸IP影響力,也能釋放其商業潛能,實現「IP軟實力+硬件硬科技」的「雙螺旋」創新模式。
而關於開發消費級機器人的資金規劃,巨星傳奇稱,前不久公司宣佈啓動配售,計劃將約38.2%(約1.24億港元)用於擴展零售渠道網絡,包括自動販賣機及智能機械設備,「其中,智能機械設備涵蓋了此次和宇樹科技合作的機器人,初步資金規劃可以關注公司配售完成後的資金運用計劃。」
透過此次合作,巨星傳奇將深度挖掘智能機器人在演唱會、表演秀等場景的商業化價值。據瞭解,巨星傳奇將負責相關演藝活動的策劃、編導及落地執行,將機器人表演作爲創新單元系統性植入演唱會、綜藝、直播等場景,以此深度滲透並強化其明星IP矩陣。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.