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《大行》瑞銀對網易(NTES.US)遊戲管線趨樂觀 升目標價至172美元
阿思達克 07-28 16:16
瑞銀研究報告指,對網易(09999.HK)(NTES.US)短期新遊戲管線轉趨樂觀,因其與暴雪娛樂合作的《暗黑破壞神IV》近期通過版號審批。該行指,作品系列是暴雪娛樂史上銷售最快的遊戲,IP在內地擁有龐大粉絲基礎。參考網易旗下《暗黑破壞神:不朽》2023年7月在內地上市後,首兩個月已有500萬至600萬月活躍用戶;若以平均售價250元人民幣推算,《暗黑破壞神IV》上市當季銷售收入可突破10億元人民幣,爲該行預期網易今年單季度遊戲收入達220億至230億元人民幣的目標,帶來實質進展。雖然公司尚未公佈遊戲發佈時間,該行料很可能將於今年內推出。 該行預期網易次季收入按年增長12%,主要因低基數下遊戲增速加快。由於次季新作較少,銷售費用率降低,將推動非經營利潤率擴張540基點;將美股目標價由152美元升至172美元,對應港股目標價爲268.3港元,予「買入」評級。
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