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香港生力啤(00236.HK)上半年綜合盈利5110萬港元 同比增長33%

格隆匯7月28日丨香港生力啤(00236.HK)公告,集團於2025年上半年錄得綜合盈利爲5110萬港元,較2024年同期3850萬港元有33%的增長。因此,2025年公司權益持有人應佔盈利上升至4,960萬港元,較去年同期的盈利3,760萬港元高。集團綜合收入爲3.90億港元,較2024年同期高3.2%。毛利達1.56億港元,較2024年高11.6%,而毛利率爲39.9%。董事會議決不派發截至2025年6月30日止6個月股息。

生力啤酒2月推出"堅香港堅生力"電視廣告,進一步加強品牌與本地市場的深厚連結,並提升品牌知名度。爲促進銷量,本公司推出一系列宣傳活動,包括便利店的購買贈禮活動、針對中式餐廳及雜貨店的禮品換領活動,以及全市場推廣活動。

與此同時,生力清啤"Feel Light, Feel Good"電視廣告繼續在NowTV及英格蘭足球超級聯賽賽事時段播出,加強品牌曝光率。品牌於4月期間在主要零售連鎖店推出限量版罐裝產品,增強與消費者的互動。其他推廣活動包括在便利店推出購買贈禮活動,以及在超級市場推出12罐裝限定禮盒。

公司推出"生力白啤x生力黑啤"社交媒體推廣活動,透過與本地藝術家及關鍵意見領袖(KOL)合作提升品牌知名度,並配合美食家推廣活動,以帶動現飲銷售點的銷量。

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