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京東(09618.HK)啟動「百億千品新增長計劃」 三年內擬引入1,000個海外新品牌
阿思達克 07-25 15:50
京東-SW(09618.HK)(JD.US)宣布啟動「百億千品新增長計劃」,未來三年內將通過跨境模式引入1,000個海外新品牌,協助品牌達成累計100億元人民幣的銷售增長。集團預期,京東全球購將充分發揮跨境供應鏈能力,為中國消費者帶來更豐富、更優質、更實惠的進口商品。 京東全球購相關負責人指,計劃將以「百年品牌」、「國家館」及「全球好物召集令」三大項目展開。其中百年品牌將聚焦擁有超百年歷史、但尚未開拓中國市場的海外品牌。 目前京東平台上已開設約140個由各國駐華使館及商會授權開設的國家館,用於銷售海外特色好物及傳承文化。京東全球購擬進一步加速國家館建設,單就歐洲市場而言,預期未來三年京東國家館網絡將在歐洲範圍內基本實現全覆蓋。
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