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上海約談餓了麼等外賣平台 要求下架「零元購」類促銷活動
內地外賣平台競爭激烈,市場監管總局上周五(18日)約談餓了麼、美團(03690.HK)、京東(09618.HK)等3間平台企業。內媒報道,上海市場監管部門同步約談餓了麼等平台,要求全面下架「零元購」類促銷活動。 根據報道,目前3大外賣平台已經執行3項整改工作,包括全面下架「零元購」類促銷活動;大幅收縮免單行銷範圍;成立專項工作組加強活動監測、價格管控及騎手權益保障,並強化社會監督與訊息透明度建設。 上海相關部門將持續貫徹規範與發展並重的治理原則,通過強化監管措施嚴查違法行為。要求平台嚴格遵循法規開展促銷,確保交易真實性與商業合理性,構建消費者、商家、騎手、平台多方共贏的生態體系,推動餐飲服務行業健康可持續發展。 市場監管總局上周五約談上述3家平台企業,要求嚴格遵守《中華人民共和國電子商務法》、《中華人民共和國反不正當競爭法》、《中華人民共和國食品安全法》等法律法規規定,嚴格落實主體責任,進一步規範促銷行為,理性參與競爭。
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