KEEP(03650.HK):預計中期經調整利潤淨額約1000萬元
格隆匯7月21日丨KEEP(03650.HK)發佈公吿,集團預計截至2025年6月30日止六個月錄得公司擁有人應占虧損約人民幣3600萬元,相較於截至2024年6月30日止六個月錄得公司擁有人應占虧損人民幣1.634億元收窄約78.0%;及(ii)集團預計截至2025年6月30日止六個月錄得經調整利潤淨額(非國際財務報吿準則計量)約人民幣1000萬元,相較於截至2024年6月30日止六個月錄得經調整虧損淨額(非國際財務報吿準則計量)人民幣1.607億元。
截至2025年6月30日止六個月,公司預期盈利能力改善主要得益於:聚焦調優業務結構及收入質量,實現毛利率提升;疊加AI技術賦能,穩步提高經營效率和組織人效,降低經營費用。基於上述,由於精簡低效品類規模,短期內收入同比收縮,然而此舉旨在重塑長期增長基礎,提升持續盈利能力。
公司的戰略重點仍聚焦兩大核心:APP端的AI智能化與自有品牌健身產品的持續盈利增長。在AI智能化方面,公司繼續致力於通過運動場景和工具的AI智能化,提升用户體驗,促進用户活躍,改善留存表現;在自有品牌健身產品方面,公司將持續優化產品結構,推出用户喜愛、契合市場需求的新品,並拓展銷售渠道擴大市場覆蓋。公司通過實施上述戰略舉措,着力推動業務規模增長與盈利水平提升,為可持續性發展奠定基礎。
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