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比亞迪(01211.HK)與國際米蘭建立3年戰略合作夥伴關係 提供70輛新能源汽車
阿思達克 07-22 12:19
比亞迪(01211.HK)(002594.SZ)與國際米蘭舉行簽約儀式,正式建立為期3年的戰略合作夥伴關係,成為國際米蘭的全球汽車合作夥伴。 比亞迪將向國際米蘭提供約70輛新能源汽車。此次合作亮點,國際米蘭將率先迎來比亞迪技術旗艦車型「海獅07」特別定製版,該車將深度融合藍黑軍團標誌性色彩元素,其後會向全球球迷與車迷開放。 比亞迪執行副總裁李柯表示,很高興能與國際米蘭合作。其在全球擁有龐大的群眾基礎,與比亞迪不謀而合。 國際米蘭首席營收官(CRO)Giorgio Ricci表示,這次合作將為雙方帶來面向國際的活動與內容新機遇,助力觸達全球球迷與消費者;期待透過聯合開發創新項目,進一步鞏固比亞迪在全球永續交通領域的標竿地位。
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