依依股份(001206.SZ):與寵物O2O服務商合作,在部分城市實現半小時即時配送
格隆匯7月18日丨依依股份(001206.SZ)在投資者互動平台表示,近年來,寵物友好型理念不斷普及,各類寵物友好型場景如雨後春筍般湧現,包括寵物託運在內的寵物出行市場不斷擴容,例如商場、高鐵、露營、酒店等公共場所,越來越多的寵物主選擇攜寵出行。寵物出行時,寵物墊、寵物尿褲、清潔袋、濕巾等產品用品必不可少,可解決排泄、清潔等問題。場景拓展不僅提高了產品使用頻率,還提升了消費者對產品的認知度,推動市場規模持續擴大。 對此,公司高度關注寵物出行市場爆發帶來的增量機遇,積極抓住新渠道新消費場景拓展國內市場,培養國內寵物主科學、文明養寵消費習慣。具體來看,在產品端,旗下品牌 “樂事寵(HUSHPET)” 針對性推出車載專用尿墊、1-5 片便攜裝尿墊、寵物尿褲、拾便袋、寵物濕巾等系列產品,同時尿墊產品具備除臭、抑菌、防滲、防撕咬等功能,精準匹配出行場景需求;在渠道端,一方面與寵物 O2O 服務商合作,在部分城市實現半小時即時配送,滿足消費者户外應急需求;在營銷端,聯合小紅書、抖音等平台及達人推出户外旅行裝套餐,強化場景化消費認知。 接下來,公司計劃在下半年參與攜寵旅遊產業峯會,聯動更多寵物友好企業與渠道,共同完善攜寵出行服務生態。
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