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Netflix(NFLX.US):自2021年起動漫瀏覽量增兩倍 目標定位「動漫之家」
阿思達克 07-18 10:27
Netflix(NFLX.US)亞洲內容副總裁金(王民)煐接受《日經亞洲》訪問時稱,公司正加大力度擴展動漫業務,指經過多年在不同劇目的錯誤及糾正後,Netflix留意到日本以外地區動漫觀眾追求「日本文化自然融入到故事內」。 金氏稱,Netflix擁有強大動漫粉絲基礎,公司目標定位成動漫之家(a home of anime)以吸引觀眾。自2021年起,其動漫瀏覽量增長兩倍,現時全球50%訂戶觀看動漫。 她表示,以往曾認為動漫較適合兒童,但出乎預期,日本觀眾光譜廣闊,亦有許多流派。如果留意日本以至其他每個市場的首十排名,會留意到甚麼劇目最能與觀眾產生共鳴。《膽大黨》是Netflix重大成功,《藥師少女的獨語》亦是傑出作品。另《鬼滅之刃》繼續受觀眾喜愛,《SAKAMOTO DAYS (土反)本日常》是現時專注的劇目,受觀眾垂青。 金氏稱,公司提供需要付費的服務。在許多用戶習慣了免費Twitter頻道的市場中,公司必須能為觀眾提供價值。差異化的內容和講故事的創新方式曾是Netflix在許多國家取得成功的關鍵因素,這也是公司最初對待動漫內容的策略。 但經過多年的嘗試與探索,Netflix發現全球動漫粉絲真正熱愛的,是蘊含在《海賊王》、《火影忍者》或《進擊的巨人》等作品中的日本創作DNA,那種自然融入故事的日本文化特質。 她表示,公司不需要重新發明動漫的敘事方式。業內已有許多優秀的合作夥伴,他們本就擅長創作動漫愛好者喜愛的故事。
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