滴滴與海底撈實現會籍互通 滴滴會員V8直通海底撈黑海體驗
日前,滴滴與海底撈達成戰略合作,同築“出行+餐飲”場景,這是滴滴首次與餐飲火鍋品牌合作,雙方會員體系實現互通共融,共同探索增值服務新空間。本次合作中,滴滴與海底撈聯袂推出多重會員權益,雙方會員通過等級匹配即可享受定製化禮遇。

滴滴與海底撈實現會籍互通
深耕生活場景,滴滴上新“火鍋味”會員權益
滴滴里程會員是滴滴爲用戶打造的會員權益體系,打車積攢里程值即可成爲會員,解鎖 V1 至 V8 不同等級的權益。此次滴滴與海底撈打通會員體系後,用戶進入滴滴里程會員頁面,一鍵即可匹配對應等級的海底撈會員身份和相應權益:滴滴里程會員V7、V8可限量兌換海底撈金海、黑海權益,享新品嚐鮮、堂食優惠券、生日禮、撈幣商城兌換禮品等多重福利。兌換黑海權益後,用戶即能享用餐排隊快速通道、專屬訂餐通道、就餐贈菜以及專屬桌牌、專屬皮膚等禮遇。海底撈權益每日限量開搶,上線伊始便受到滴滴會員的歡迎。

進入滴滴App -我的-里程會員,領取海底撈會員限量權益
“每次打開滴滴會員中心都有驚喜”,有用戶在社交平臺發帖感慨道。一直以來,滴滴構建會員體系的初心是爲用戶創造價值,而在餐飲消費領域,吃火鍋一直是親友聚餐的高頻場景和熱門選擇。滴滴此次選擇與海底撈合作,是圍繞“目的地”繼續深耕生活場景,觸角延伸至餐飲領域,爲用戶提供更多實打實的生活優惠和更多元的增值服務。
超10項出行權益在線,守護出行好體驗
滴滴會員體系重視對體驗保障和服務響應的建設,目前已針對通勤、休娛、商旅等出行高頻場景,打造出超10項出行福利,在線守護用戶的乘車好體驗。本次合作中,滴滴爲海底撈金海、黑海用戶開放的V7、V8會員禮遇卡中包含多個備受歡迎的出行權益與優惠。
滴滴“快速應答”權益爲用戶提供快速叫車通道,高峯期遇打車排隊情況使用該權益,可更快應答。如因行程臨時更改需取消訂單而產生取消費,使用“免取消費”權益後,會員無需支付,將由平臺承擔取消費。用戶乘車遇到未乘車扣費、司機繞路、多收附加費等情況,使用“極速賠付”權益,平臺會爲用戶極速減免賬單或退還多收費用。在叫車高峯期,可使用“無車賠”權益,若超過規定時間仍無車輛應答,將賠付用戶打車折扣券。

滴滴爲會員提供多項出行權益,守護出行好體驗
此外,用戶每月還能領取“優惠坐特快”和其他出行券包等專屬權益,權益覆蓋打車、代駕、騎行、租車、搬家等出行場景。用戶領取禮遇卡後開啓衝刺任務,在約定時間內衝刺成功,還能解鎖更多豐厚權益,免費領取機場休息室、高鐵貴賓廳等權益,享專區候機或候車、免費WIFI、精美茶點等服務。
滴滴打車5折起,助力會員等級加速提升
爲幫助用戶積攢里程值,加速提升會員等級,解鎖更多會員禮遇,滴滴夏季優惠打車活動持續在線。在上海、西安等81城的用戶參與“打一單得兩張券”活動,每日領取任務後完成一單指定車型的訂單可得兩張5折券,一張限本人當天16點後可用,一張限指定時間內贈送親友。
在成都、蘇州等城市的用戶還有機會偶遇“滴滴乘涼季”防曬彩蛋車,車內佈置有防曬車簾和夏季限定香氛卡,安穩出門遊逛,不懼盛夏三伏天。
近來,滴滴陸續官宣與多家住宿、餐飲品牌合作,通過會員體系推出專屬服務,開啓跨界寵客新模式,服務場景從出行向外輻射和延伸,深度鏈接出行、飲食、住宿等具備天然耦合性的日常生活場景,持續構建多元化、高價值體驗矩陣,爲用戶的日常生活提升便利性和舒適度。滴滴希望能與合作夥伴一起創造用戶價值,不斷探索和延展增值服務的邊界與空間。
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