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中企會企業傢俱樂部主席、招商銀行原行長馬蔚華到珍酒考察
格隆匯 07-16 16:41

7月15日,中企會企業傢俱樂部主席、壹基金理事長、招商銀行原行長馬蔚華一行到貴州珍酒考察。貴州省慈善總會監事長李靜仁,中企會企業傢俱樂部祕書長侯祥,中企會執行總裁張峯,壹基金副祕書長沙磊參加,珍酒李渡集團董事長吳向東熱情接待。

△馬蔚華聽取珍酒歷史文化介紹

當天,馬蔚華一行來到珍酒石子鋪廠區,深入釀酒車間、封壇酒庫等,詳細瞭解珍酒歷史文化、釀造工藝、儲酒規模等情況,並體驗珍酒"品勾藏"。

參觀中,馬蔚華對珍酒發展給予高度評價。他表示,經過半世紀發展,珍酒品牌和產品已在全國形成良好口碑和影響力。尤其在當前複雜的市場環境中,珍酒始終堅守釀造高品質好酒的戰略定力,值得肯定。

△馬蔚華在釀酒車間考察

座談會上,吳向東對馬蔚華一行蒞臨表示歡迎,並詳細介紹珍酒莊園建設情況和萬商聯盟計劃。他表示,白酒產業正處於轉型發展的關鍵階段,珍酒將聚焦主業強化核心競爭力,積極創新發展模式,以高效務實的舉措推動各項戰略規劃落地見效,加快向世界一流釀酒企業邁進。

馬蔚華認為,珍酒品牌資產雄厚,珍酒莊園項目更是巧妙融合紅色文化、白酒文化和歷史文化,未來有望成為沉浸式體驗消費的典範之作。面對行業深度調整,珍酒以萬商聯盟打造超級組織和超級產品,不斷創新產品和服務,為經銷商構建兼顧短、中、長期的持續收益機制,發展前景廣闊,令人期待。

馬蔚華作為中國金融領域的傳奇人物,是招商銀行的第二任行長,在其執掌的15年間,招商銀行一躍成為全國第六大行和世界500強。同時,他還擔任北京大學、清華大學、耶魯大學等多所知名高校兼職教授。

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