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LG電子與中國企業合作開發家電瞄準歐洲中低端市場
阿思達克 07-15 09:13
南韓LG電子攜手中國企業從源頭參與產品開發家電,瞄準歐洲中低端市場。 《韓聯社》消息指,LG電子與中國創維聯合開發的滾筒洗衣機、與澳柯瑪聯合開發的冰箱最快將於月底在歐洲市場上市。 這是LG電子首次在與中國企業的全球市場產品合作中,採用聯合設計製造(JDM)模式。分析認為,此舉是LG電子為強化全球中低端市場應對能力而作出的戰略性選擇。這次推出的產品定價約500美元,考慮到LG品牌的影響力,相較於歐洲當地售價在400美元左右的中國產品,LG依然具備競爭優勢。(su/w) ~
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