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吉利(00175.HK)調整吉利銀河營銷事業羣架構
吉利汽車(00175.HK)近日公佈組織架構調整方案,將吉利銀河營銷事業羣正式劃分爲「一箇中臺、兩個事業部」,管理中國星、銀河、雷達及翼真四大品牌。原吉利汽車銷售公司總經理範峻毅出任吉利銀河營銷總經理,併兼任銀河品牌營銷事業部總經理,同時直管雷達與翼真品牌,通過高管跨部門兼職打破協同壁壘。 此次調整採用「小中臺、大前線」模式,將資源傾向一線業務部門,包括由中國星品牌營銷事業部負責燃油車品牌中國星及電動皮卡品牌雷達,銀河品牌營銷事業部主導銀河系列和翼真品牌,中臺則提供共性支持。
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