西域旅遊(300859.SZ):預計半年度淨利潤同比下降62.55%—69.36%
格隆匯7月11日丨西域旅遊(300859.SZ)公佈,預計半年度淨利潤900萬元—1,100萬元,比上年同期下降62.55%—69.36%,扣非淨利潤850萬元—1,100萬元,比上年同期下降63.19%—70.78%。
公司依託天山天池景區獨特資源優勢,爲遊客提供旅遊客運、遊船觀光、索道遊覽、房車營地等旅遊綜合服務,在穩定發展基礎服務項目的同時,不斷尋找新的業務增長點,培育新的業績增長點,通過打造沉浸式“遇見”系列演藝品牌,努力打造公司的第二增長曲線。報告期內,公司業績下滑原因主要系“遇見喀什”、“遇見賽湖”等旅遊演藝項目正處於項目進入市場培育初期階段影響。作爲戰略佈局的新興業務,該項目一方面尚處在市場培育與模式探索期,營收規模及盈利能力仍需項目自身及文化品牌的打造及提升;另一方面,疊加當前旅遊消費市場以及旅遊消費結構發生的變化,需要加大投入爲遊客提供更高品質的服務和體驗,在此雙重因素共同作用下,導致本報告期業績有所下滑。下半年,公司將加大宣傳推廣力度,積極引導市場,並及時調整營銷策略,提高服務質量,擴大市場份額,確保項目取得預期收益。
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