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喝珍三十中問界M9!全國首位中獎者誕生

7月10日,"喝珍三十,中問界M9"錦鯉大獎交車儀式在貴州珍酒舉行。珍酒李渡集團董事長吳向東親臨現場,向全國首位珍酒·珍三十"城市錦鯉"——來自貴州貴陽的鄒俊交付問界M9大獎。

鄒俊是一位醬酒愛好者,也是珍酒忠實粉絲。他表示,

看到珍酒請姚安娜擔任白酒"申遺大使"的戶外廣告,家庭聚會上抱着試一試的心態,掃碼參加了"喝珍三十,中問界M9"活動,沒想到真的中了大獎。"今後不僅會好好使用這臺車,還會向更多人推薦珍酒,把這份幸運傳遞下去,"鄒俊表示。

吳向東表示,問界M系列搭載了華爲鴻蒙智行系統,集科技感、舒適性與安全性於一身,也是他最喜愛的車型。

在媒體互動環節,吳向東就珍酒近期品牌營銷活動回答記者提問。他表示,邀請姚安娜擔任白酒"申遺大使",是基於其新生代影響力和對傳統文化的傳承。談及當前艱難的行業環境,吳向東仍充滿信心。他認爲,在行業格局重構、消費羣體迭代與品牌價值重塑的背景下,珍酒傾力推出的萬商聯盟創富論壇,正通過打造一個超級組織,構建賣酒的全國高速公路網絡,爲珍酒持續發展注入強勁動能。

對於重點產品規劃,吳向東介紹,珍酒近期推出的"大珍"產品,在酒體品質、包裝設計、防僞溯源和質價比等方面贏得消費者青睞,一經上市便實現大賣,迅速成爲行業焦點。此外,吳向東還表示將通過個人IP打造,爲企業和消費者創造更多價值。

現場,吳向東向鄒俊交付問界M9。交付儀式後,鄒俊受邀參加珍酒回廠遊活動,深入珍酒釀酒車間、封壇酒庫、博物館等,並深入體驗珍酒"國之珍宴"品鑑會,親身感受"酒中珍品"的獨特魅力。"參觀之後對珍酒的品質更加信賴",鄒俊點讚道。

據悉,今年4月,貴州珍酒以"珍享問界,三十知行"爲主題,在貴州、河南、山東、湖南、廣東等多省啓動了"城市錦鯉"活動,消費者只需購買珍三十開蓋掃碼,即可參與"城市錦鯉"抽獎活動,活動獎品豐富多樣,不僅有問界M9大獎,還準備了純金金條、商城積分等驚喜好禮,中獎率達100%。

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