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沙田新城市廣場斥800萬宣傳推廣 咖啡市集今起舉行 料暑假人流及生意額升幅雙位數
阿思達克 07-11 09:11
新地(00016.HK)旗下沙田新城市廣場斥資800萬元宣傳推廣費,迎接暑假黃金檔期。 新鴻基地產代理有限公司租務部副總經理許嘉雯表示,商場加碼暑期推廣投資15%,斥資達800萬元,聯乘迪士尼與彼思呈獻《反斗奇兵》30周年主題打卡場景,連同主打獨家商品及主題攤位遊戲的期間限定店,預料可吸引一家大小及眾多迪士尼與彼思動畫粉絲前來打卡消費,帶動暑假黃金檔期的人流及生意額錄得雙位數增長。 她續指,咖啡市集將於今日(11日)至本周日(13日)再度舉行,18間人氣咖啡及美食品牌將現場提供各式的精品咖啡、手沖體驗及佐啡美食。預料在多元化推廣策略帶動下,將進一步帶動商場整體人流及提振生意額。
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