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據報快手(01024.HK)與周杰倫合作早已到期 逾4,800萬粉絲賬戶或不再營運
華語樂壇天王周杰倫以賬號「周同學」入駐抖音,目前已吸納1,022.9萬粉絲。此前,快手(01024.HK)是周杰倫開通的首個中文社交媒體賬號,該賬戶簽名至今還寫著「全網唯一,只在快手」。 內媒引述周杰倫團隊消息報道,周杰倫與快手的合作早已到期,意味著該擁有4,848萬粉絲的賬戶或將不再營運,可能成為「殭屍」帳號,市場估計快手很可能將面臨大量粉絲流失的風險。 翻查資料,快手與杰威爾音樂於2020年5月達成版權合作,獲得周杰倫全部歌曲及MV的短視頻平台授權,同年6月,周杰倫以「周同學」身份正式入駐快手。至於周杰倫日前入駐抖音,是其與快手的合作剛好滿五年。 快手正面臨著用戶增長疲軟與利潤下滑壓力,今年首季淨利潤按年減少3.4%,月活用戶按季下降2,400萬。
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