愛慕股份(603511.SH):旗下的愛慕兒童品牌與多個知名IP保持良好合作
格隆匯7月8日丨愛慕股份(603511.SH)在互動平臺表示,公司自2024年底啓動海外供應鏈建設,計劃依託越南工廠生產製造能力,滿足海外市場本地化、差異化產品要求。公司旗下的愛慕兒童品牌與多個知名IP(如:酷洛米、冰雪奇緣、奧特曼、小豬佩奇、汪汪隊立大功、小馬寶莉、變形金剛、貝克鴨等)保持良好合作,同時愛慕兒童首創了貼身服飾盲盒(如奧特曼內褲/襪子盲盒、冰雪奇緣襪子盲盒),產品內附精美IP收藏卡片。公司暫未佈局其他谷子經濟方向,公司將繼續關注新的營銷模式,積極探索推進品牌營銷創新。
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