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港股異動丨周傑倫入駐抖音,巨星傳奇股價瞬間翻一倍
巨星傳奇(6683.HK)盤中飆升100%,報12.8港元,截至目前成交額放大至18.5億港元。消息面上,華語樂壇巨星周傑倫正式宣佈入駐抖音,其賬號以其官方二次元IP形象“周同學”命名,頭像也是“周同學”IP化身,這一動作迅速引發全網熱議。值得關注的是,這是周傑倫第二次以“周同學”身份入駐社交媒體平臺。“周同學”IP的幕後推手正是“周傑倫概念股”巨星傳奇。據悉,巨星傳奇業務分爲IP創造及營運和新消費兩大板塊。在IP創造及營運方面,公司通過爲不同藝人量身打造獨特的人物IP和內容IP,最大程度地發揮明星的影響力。公司深度綁定核心明星周傑倫、劉畊宏,目前已打造“周同學”“劉教練”兩大現象級明星IP,並接續構建了包括孫耀威、陳法蓉、Vivi、昆凌、方文山、南拳媽媽、陳威全等在內的明星IP組合,現有明星IP組合累計粉絲量已達2.5億。此番周傑倫以“周同學”入駐抖音,巨星傳奇將會在抖音6億日活用戶及成熟的商業體系中,實現粉絲經濟的跨越式增長,強化“周同學”IP作爲連接明星、品牌與粉絲的樞紐,進一步擴大巨星傳奇的粉絲流量護城河。

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