盛諾集團(01418.HK)擬460萬美元購買IP
格隆匯7月8日丨盛諾集團(01418.HK)公告,於2025年7月7日,公司一間全資附屬公司Sinomax USA與Kimberly訂立IP收購協議,據此,Sinomax USA同意購買及Kimberly同意按購買價460萬美元出售收購IP。
Kimberly是收購IP的所有人(包括與在品牌下設計、營銷、製造、分銷及銷售家居用品及配套產品(包括牀上用品及傢俱產品)相關的標識、商標(已註冊及未註冊)、版權及設計)。
該品牌爲美國知名品牌,擁有約八年曆史,並在其市場分部中享有較高品牌知名度。收購事項使集團可利用該品牌既有的聲譽,提升其產品種類及市場佔有率。此外,自2022年11月起,Sinomax USA一直根據許可協議作爲被許可人使用收購IP。經考慮(i)收購事項的購買價爲4,600,000美元,及(ii)集團根據許可協議應付的最低季度版稅爲200,000美元,董事認爲收購事項爲集團從品牌被許可人轉爲品牌擁有者提供了一個成本效益高且低風險的機會。完全擁有該品牌將爲集團在品牌定位、營銷及擴展策略方面提供更大的靈活性。收購事項爲集團提供戰略靈活性及進一步實現品牌價值的可能,特別是在目前許可予Sinomax USA的許可協議涵蓋地區以外的其他市場。
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