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據報海底撈(06862.HK)去年收2萬多份加盟申請 完成交割僅有13家
阿思達克 07-07 15:57
內媒報道,海底撈(06862.HK)去年開放加盟後,截至2024年底,2萬多份申請中,已有超過1萬多個申請者完成評審流程,而完成交割的加盟店僅有13家,其中10家為老店轉讓,3家為新開店舖。另外,在2萬多份申請中,三線及以下城市的佔比達到70%。 報道指,海底撈的加盟條件幾乎是餐飲業中最「苛刻」,不僅需要加盟者可投入資金不低於1,000萬元人民幣(不包含貸款),還需要加盟商具備多店發展的財務基礎,以及有地方物業資源具備企業管理經驗等條件。報道分析,海底撈開放加盟的真正目的,是瞄準低線市場,用加盟做槓桿,撬動下沉市場的更多資源。
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