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Keep(3650.HK)拉昇漲近5%,聯名獎牌持續破圈,哈利波特IP聯名款上線
格隆匯 07-07 14:37
Keep(3650.HK)午後逆勢拉昇漲近5%,報4.89港元,漲近5%,截至目前成交364萬港元。消息面上, Keep與全球知名IP《哈利波特》合作,上線聯名獎牌賽“哈利·波特與魔法石丨哈利·波特主題線上跑”,推出Keep x哈利·波特雙獎牌,受到粉絲的熱情擁躉。此外,日前Keep還與疊紙遊戲旗下熱門遊戲 IP《無限暖暖》達成合作,推出“童夢環遊記丨無限暖暖主題線上跑”活動。據悉,Keep後續還將推出排球少年等重磅IP聯名線上賽事,爲粉絲們帶來更多趣味性和社交屬性的運動場景。值得注意的是,近期資本市場迎來了一股新的投資熱潮即“谷子經濟”。運動科技平臺Keep的線上賽事及實物獎勵“Keep獎牌”,同樣因豐富的主題、超高的顏值和精準的情緒表達,火爆出圈,成爲備受市場和用戶喜愛的“運動谷”。Keep獎牌不僅成爲年輕人展現自我、表達情緒、結實同好的新社交貨幣,甚至IP粉絲們還能爲Keep帶來不少玩法上的靈感。與此同時,獎牌也爲Keep帶來了爆發式的業績增長。

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