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金一文化(002721.SZ):越王古法金進駐SKP商場旨在提升品牌調性,貼近高淨值客戶羣體

格隆匯7月4日丨金一文化(002721.SZ)在投資者關係表示,公司越王古法黃金產品更偏向大衆及中高端市場,定價和銷售渠道較爲親民,且具有高性價比,與其他專注奢侈品屬性的品牌或存在一定差異。公司會根據自身品牌的特性,發揮公司的產品質量優勢、選品優勢等,目前店鋪拓展規劃是專注於核心商圈、核心商場、核心櫃檯使門店高效經營,越王古法金進駐SKP商場旨在提升品牌調性,貼近高淨值客戶羣體。

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