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麗星郵輪品牌復活冀吸大灣區客 再度上市需按部就班
綜合媒體報道,麗星郵輪母企雲頂集團受疫情打擊終遭法院頒令清盤,並於2023年在聯交所退市,而麗星郵輪亦一度倒閉,惟於今年捲土重來,以麗星郵輪(Star Cruises)和星夢郵輪(Dream Cruises)回歸,並安排「領航星號」以香港尖沙咀海運碼頭作為母港。 麗星夢總裁吳明發強調,集團現時在資金方面沒有問題,目前營運會更聚焦郵輪本業,包括船隻操作、乘客體驗及品牌營運等。至於未來會否再度上市,則需按部就班,目前追求提升郵輪吸引力為主,並將繼續開拓團隊。 他透露,領航星號以香港出發的最初幾趟船程預訂均已爆滿,對停泊香港的成果充滿信心。公司亦正積極推動「飛航郵輪」及「高鐵郵輪」等旅遊模式,吸引大灣區旅客,爭取與本地遊客比例各佔一半,提升「郵輪經濟」效益。
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