水井坊(600779.SH):研發並在部分區域市場試點推出38度以下產品
格隆匯7月4日丨水井坊(600779.SH)在互動平臺表示,爲應對當前的白酒消費趨勢,公司在原有的38度核心產品(包括井臺)基礎上,研發並在部分區域市場試點推出38度以下產品;此外,公司在線上和新零售渠道試點推出小包裝規格的產品。拓展新興消費羣體和消費場景是公司的戰略重點,圍繞“喝美酒慶美事”,公司將持續進行產品和活動創新。公司將依託數據分析,持續提升消費者共鳴。
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