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研報掘金丨申萬宏源研究:維持海瀾之家“買入”評級,蘇超官方戰略合作夥伴

申萬宏源研究指出, 蘇超聯賽熱度高漲,觀賽人數持續新高!海瀾之家作爲蘇超官方戰略合作夥伴,打造品牌曝光與銷售轉化雙引擎。此外海瀾之家此外還贊助了村BA 等多項其他“草根”體育賽事,也獲得國際馬聯官方服裝供應商資格,持續激活主品牌運動勢能,書寫國民品牌與體育賽事融合發展的新篇章。預計在錫馬、蘇超等現象級賽事IP 熱度催化之下,海瀾之家25Q2終端零售有望呈良好的復甦態勢。公司深度合作蘇超,在爲期7個月的賽程中將持續製造品牌話題性及曝光,有望促進基本盤零售持續改善,且低估值、高分紅屬性突出,對當前市值有較強支撐,維持“買入”評級。

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